Brand, creative and digital work
for ambitious businesses.
A selection of brand development, creative direction, packaging and ecommerce work from freelance and earlier in-house roles. Work from my current role at Days of Your Life Group is under NDA and can be discussed at interview.
MyStylist
Brand identity, photography art direction and a guided ecommerce experience for a fashion start-up helping women shop by body shape and colouring. The shoot brought together 15 models across a range of ages and body shapes.
Vidalforce
Packaging system, brand extension and a full set of Amazon assets for a Spanish haircare brand. The range launched on Amazon and in Spanish supermarkets.
Invest Southend
Brand identity, illustration system and campaign for a property investment initiative, bringing a distinctive creative approach to the way Southend was presented to potential investors. Winner of two Essex Digital Awards: Best Digital Campaign and Best Responsive Website.
The Fresh Kid
Full brand strategy and identity system for a London fashion consultancy, from positioning and naming through to typography, colour, texture and photography direction.
Island Estates
Full rebrand for a Kensington estate agency, built around a single creative idea and applied across print, signage and digital.
Adversent
Brand identity, learning platform and an in-house video studio for an advertising education business. From directing talent and on-camera performances to motion graphics, sound design and post-production, the content was designed to feel more like Netflix than an online course. Includes a dashboard UX case study.
Filed
Brand identity, website and product design for an AI-driven Facebook advertising platform, built around two very different types of user. Includes a separate UX case study.