Creative leadership across brand, ecommerce and customer experience.
Ecommerce & UX Design
Packaging & Retail
Illustration & Art Direction
Video & Motion
Invest Southend
Full brand identity for a privately funded property investment initiative — built from strategy through to visual identity, bespoke illustration system and digital campaign. Won two Essex Digital Awards in 2016.
Retail Scale-Up
Brand strategy, identity system and ecommerce experience for a new consumer brand built around discovery by vibe rather than category, combining illustration, UX and customer experience into a single proposition.
Island Estates
Full rebrand for a Kensington estate agency — built around a single creative idea and applied across every touchpoint, from logo and stationery through to signage, boards and website.
Vidalforce
Brand extension and packaging system for a Spanish haircare brand expanding from a single product into a multi-product consumer range designed for both Amazon and retail distribution.
MyStylist
Brand identity and ecommerce experience designed to bring the benefits of personal styling to a wider audience through body-shape analysis, colour guidance and personalised recommendations.
The Fresh Kid
Full brand strategy, identity system and guidelines for a London fashion consultancy — from positioning and naming through to typography, colour palette, texture system and photography direction.
Filed
Brand identity and product design for an AI-driven Facebook advertising platform — built before AI went mainstream, when the idea of a machine learning your campaigns in real time was genuinely new. Includes a parallel pathway UX system for two completely different user types.
Adversent
Brand identity, platform UX and video production for a new e-learning platform — designed to feel more like Netflix than an online course, with a 35% completion rate significantly above industry norm.